Brochures are Shotguns

 I have always believed that brochures are like shotguns in the realm of advertising. You do not have to aim really carefully to hit the target. You just have to shoot and hope that something gets hit. Brochures do that. You give it away to thousands of prospective clients everyday with the hopes that somebody will get hit. Hand out brochures or direct mail brochures is your ultimate shotgun.

The key here is to make your shotgun work effectively. Bottom line is you have to have good brochures. Good brochures capture the interest of prospective customers. They must be attention-getters or they go directly to the trash bin. Let me tell you a secret of how to have good brochures. The secret is in the company that will print your brochures.

Your brochure printing company must be able to give you a good print. I think you would agree that any service you employ, not just a printing service, from which you get bad results is completely unacceptable, right? You're after how much bang you can get for your every buck. The colors must be vivid; finish should either be glossy or matte. Anything less than that is unacceptable – if you really want to get those customers calling.

I have tried a lot of brochure printing companies but I guess I have become comfortable with Printplace.com. For starters, I can order online and have it delivered to my office in as fast as 2 DAYS!!! Second is that they have professionally-designed brochure templates which eliminate the need for layout design costs. Third, they have instant pricing which, I think, is very convenient for no-time-for-fancy-misleading-digressing-banners people like me. I can get an idea of how much I will be spending for a brochure by manipulating the type of paper, finish, pieces, folding, etc. So if I wake up in the middle of the night in a cold sweat remembering I need to get brochures for something in as little time possible, ahh... Printplace. Fits the bill!

So goodluck with your quest in finding your shotgun. Fortunately for me, I already got mine loaded.

Poster Printing the Environment

Being a student is not just about burying yourself under heaps and heaps of assignments and textbooks. You cannot simply ignore what is happening around you in the guise that you have your studies to worry about. You cannot be passive and callous to the issues that confront society today.

I am an environmentalist and I want to spread the message of conservation and sustainable development among all the students in my university. With the help of my friends we organized this group who advocates for a more sustainable and developed community. I guess we were moved to action after watching Al Gore’s ‘An Inconvenient Truth.’ Gore’s mission became our personal mission.

To spread the word about climate change we had to be creative. We had to attract the attention of the students about the issues involved and we thought that there is no better way than to be graphic about it. Imagine a picture of hungry people in a drought stricken land, or of communities being washed away by floods. Pictures do say a thousand words!

So we enlisted the help of a poster printing company to print our posters. It worked! We had more students volunteering that we could even accommodate. But hey, protecting the environment is everybody’s concern anyway.

Ultra Coolness!

This is a blog tool that has a really cool interface. Glad I fell upon it as it would surely motivate me to write more of my sordid life online. :P

Welcome to Your Squarespace Website!

• Editing Your New Site — You can get started editing right away by clicking the "login" link in your navigation bar. After logging in, you'll see a number of gray strips appear around your site that will let you interact with your site content.
• Accessing Your Site Manager — When you're ready to re-configure your site at an even deeper level, you can click "Configure Website" in the upper-left of the top gray bar (that appears after logging in) in order to access your site manager.
• Illustrated Guides / Videos / Help Manual — We have many illustrated guides, hundreds of FAQ answers, video tutorials, and more available within our support manual. It's a great place to get started if you're having trouble.
• Support Requests — If you need help with anything, feel free to open a support ticket and ask a question.