How Professional is Your Business Card?
Thursday, September 11, 2008 at 05:29PM Let’s say you’ve met with two professionals today that are competitors vying for your business. One professional leaves his business card, and it’s got a clip art photo on it and perforations from being torn out of an at-home inkjet printer business card kit. The other professional leaves her business card, and it’s got a glossy finish and a logo on it, and no perforations. Both professionals impressed you with their sales pitches, so now which professional has left a better impression with you now that you have their business cards? My bet would go to the woman.
A professional-looking business card can make all the difference when you’re making a sale or closing a deal. An amateur-looking business card that looks unpolished can give out a bad impression. Your business card is a reflection not only on your company, but on you personally.
To be sure you have a professional-looking business card that won’t turn any potential clients away, ask yourself the following questions.
1. Does the finish of my business card look professional? Yes, even business cards come with finishes. Business card printing has gotten quite fancy and sophisticated and now you can add a glossy finish or a matte finish to your business card. Depending on your business card’s design, a glossy, matte or aqueous coating can add that bit of professionalism you need. Glossy is shiny, matte is decidedly not shiny and aqueous is somewhere in between. Generally, color heavy business cards do well with a glossy finish while all others work well with matte or aqueous finishes. Work with your business card printing company to figure out which is best for your business card.
2. Does the design of my business card look like it was drawn by my 5-year-old niece? Obviously, your business card's design is the biggest factor in whether it looks professional. A well-designed business card (without clip art!) gives off a better impression than one designed with no structure and that uses font that is hard to read. The color choices, the hierarchy of text and the positioning of the information presented all contribute to your business card’s professional design. The best type of art to have on your business card is your logo.
3. Are you missing any contact information? The design and finish are valuable for visual appeal, but it’s your contact information that sells you. Be sure to include your company’s name, your name, title, phone number, fax number, business address, email address and Web site address. If you’re missing a Web site address or email address, you could be seen as old-fashioned. If you don’t have either, get one pronto!
4. Did you use both sides of the card? Anymore, you can get information printed on both sides of your business card without adding too much expense to your total price. Business cards with info printed on both sides can add an air of quality to your business card. Use the back for your tagline, as an appointment reminder, as a referral card or to list helpful info, like local emergency phone numbers.
Your business card says a lot about you. Ask yourself these questions and answer truthfully; the answers can help make or break your next deal.
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