Tuesday
05Aug2008
How To Add That Extra Kick To Your Ads
Tuesday, August 5, 2008 at 09:58PM
A lot of people don’t really understand just how broad advertising can be. The standard and well-known forms of commercial printing are not the only ones out there. And of course, even if you are using an often-used style you can still find ways to tweak things so they go beyond the norm.
First, let’s go over some of the different styles of commercial printing just waiting for you to take advantage of. Have you ever considered invitation printing for your advertising? What you do is have a number of letters printed up that look like formal invitations. This is great for a store opening, or a big, upcoming special.
Don’t go for the normal, over the top large letters screaming sale, and instead send something subtle. You don’t have to always be loud to get someone’s attention, and when a person is handed something they aren’t used to seeing they’re more likely to take the time to look at it.
But let’s look at the better-known forms of advertising as well and see about adding a unique twist to them. While a lot of companies use them, have you ever considered something like magnetic business cards for your company?
This won’t work for every kind of industry, and you’ll have to ask yourself first whether or not this will be right for you, but you might be surprised at how many companies fail to take advantage of something so simple like the magnetic business card.
Part of the charm will always be handing something to someone that they weren’t expecting to get. This can get a conversation started right away. Once that talk is over with you’ve handed someone something they can easily put on the fridge to help them remember you.
Unique images are another way to add that extra bit of flare to your advertising. If you send a lot of postcards out, think about getting some art postcards made up. Find a painting or image you particularly like, and goes well with your company, and augment your postcards with this wonderful picture.
After all, a postcard needs to stand out in the pile of mail people are going to be sorting through, and nothing will help you better than a colorful, unique picture when it comes to being noticed.
There are all sorts of ways you can add spice to what would otherwise be a normal advertisement. If you’re hiring someone else out to handle your graphic designing, ask them if they know of anything different to try out that they think would work, and if you’re designing your own advertising with programs like InDesign, take the time to look at all the features open to you.
There are a lot of options out there for you. Figure out which ones work the best.
First, let’s go over some of the different styles of commercial printing just waiting for you to take advantage of. Have you ever considered invitation printing for your advertising? What you do is have a number of letters printed up that look like formal invitations. This is great for a store opening, or a big, upcoming special.
Don’t go for the normal, over the top large letters screaming sale, and instead send something subtle. You don’t have to always be loud to get someone’s attention, and when a person is handed something they aren’t used to seeing they’re more likely to take the time to look at it.
But let’s look at the better-known forms of advertising as well and see about adding a unique twist to them. While a lot of companies use them, have you ever considered something like magnetic business cards for your company?
This won’t work for every kind of industry, and you’ll have to ask yourself first whether or not this will be right for you, but you might be surprised at how many companies fail to take advantage of something so simple like the magnetic business card.
Part of the charm will always be handing something to someone that they weren’t expecting to get. This can get a conversation started right away. Once that talk is over with you’ve handed someone something they can easily put on the fridge to help them remember you.
Unique images are another way to add that extra bit of flare to your advertising. If you send a lot of postcards out, think about getting some art postcards made up. Find a painting or image you particularly like, and goes well with your company, and augment your postcards with this wonderful picture.
After all, a postcard needs to stand out in the pile of mail people are going to be sorting through, and nothing will help you better than a colorful, unique picture when it comes to being noticed.
There are all sorts of ways you can add spice to what would otherwise be a normal advertisement. If you’re hiring someone else out to handle your graphic designing, ask them if they know of anything different to try out that they think would work, and if you’re designing your own advertising with programs like InDesign, take the time to look at all the features open to you.
There are a lot of options out there for you. Figure out which ones work the best.
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