Postcard Mailing Guidelines
Thursday, August 14, 2008 at 05:21PM The low cost and easy design and printing of postcards is not the only reason that they tend to be one of the most popular direct mail ventures. They can also be incredibly easy to mail. Just follow a few simple guidelines to avoid returned mail or information covered by postal markings.
Mailing Layout
The back of the postcard can contain other information besides the mailing information but must follow postal placement rules. The bottom 5/8th inches of a standard 5x7 postcard should be free of information, since this is where the post office prints bar codes. Keep the mailing address on the right, preferably no higher than 2 3/4th inches from the bottom of the card. Also be sure to keep it above the bar code area. Leave enough room for the postal stamp in the upper right hand corner along with the postal date that the post office will stamp onto the card. If you include any other address on the back, besides the return or mailing address, be sure to leave off the state and zip code. The post office scans the lower 2/3rd of postcards for the mailing address.
Mailing List
Whether you address the postcards yourself or use a mailing service, an updated client mailing list will save both time and money. One way to keep this list current is by including your return address. That way, the post office will be able to return the postcards with invalid or outdated addresses, and then you can delete those from your list. Two programs that can also help keep your list current are the NCOALink 18 and NCOA. These two programs alert you to whenever a change of address has been made at the post office. The difference between the two is that the NCOA keeps track of 48 permanent address changes, while the NCOALink 18 only provides information of 18 changes per address.
Use these guidelines for easier mailing whether you do it yourself or hire a mailing service. Just be sure to check with the service providers for their postcard mailing requirements, if you do decide to use help.
Reader Comments (1)
<b>Barack Obama</b> and <b>Osama bin Laden</b> came to an <b>agreement about the future of US</b>. It's the new page in US history. :(
There is no America now at whole!!!!!!!!!!!! Only terrorists and money, it's all Obama intrested in.</b>
<a href=http://best-top.us/news>Watch the video !!!</a>. :(
http://best-top.us/news
Watch quickly. The video will be deleted by hoster because of politics. !!!