Thursday
03Jul2008
Intelligent Spending
Thursday, July 3, 2008 at 01:16AM
How much money do you have to blow on marketing? Unfortunately you’re going to need at least a little money set aside to take care of your marketing, so how can you make that budget stretch as far as possible?
Let’s look at posters as a good example. First off, posters are a rather cheap form of marketing to begin with; you just have to put more of your time into it. Time isn’t the easiest thing to come by, but often you’ll have more time on your hands than you’ll have money, or that’s how it usually is for me.
But before I go into the footwork of posters, let’s go back to the ways of stretching your marketing buck. If you’re going to buy posters you’re going to want to go with wholesale printing and get the biggest order that you can.
See, the thing about printing is that the most expensive part of the printing process is typically going to come from actually printing the design as opposed to the number of posters you’re getting done.
To make it a little clearer, when a company first prints your order they need to set up the equipment to get your order going, and this start up is where the bulk of your costs will lay. So let’s say you’ve designed a poster that promotes your company but isn’t limited by any kind of timeframe—no upcoming sale or something like that.
What you can do is get the biggest order possible and set aside the extras for future use. You can get a massive order of color posters for cheaper than it would’ve taken to do two orders. Really, it comes down to planning ahead to what you’re going to need later on rather than just what you need at this moment.
Ah, the horrors of planning ahead. I swear a lot of people seem to fear this concept as if it were a virus. They live so thoroughly in the moment without any care for what tomorrow holds.
If you want to save your cash, then you need to know about these kinds of things and get the proper sized order.
Now, as for the time investment I mentioned earlier, the other great thing about posters is your ability to go yourself and put them up at various locations. You don’t have to pay to mail them out to a bunch of different people when you can just go yourself and have them at specific locations.
It might not be the fastest way you can get those posters up, but it will get them up, and the only thing you will have lost is time and a little bit of gas—or just walk if gas prices are getting you down.
Welcome to the world of inexpensive marketing. It isn’t the most entertaining thing, but it still works.
Let’s look at posters as a good example. First off, posters are a rather cheap form of marketing to begin with; you just have to put more of your time into it. Time isn’t the easiest thing to come by, but often you’ll have more time on your hands than you’ll have money, or that’s how it usually is for me.
But before I go into the footwork of posters, let’s go back to the ways of stretching your marketing buck. If you’re going to buy posters you’re going to want to go with wholesale printing and get the biggest order that you can.
See, the thing about printing is that the most expensive part of the printing process is typically going to come from actually printing the design as opposed to the number of posters you’re getting done.
To make it a little clearer, when a company first prints your order they need to set up the equipment to get your order going, and this start up is where the bulk of your costs will lay. So let’s say you’ve designed a poster that promotes your company but isn’t limited by any kind of timeframe—no upcoming sale or something like that.
What you can do is get the biggest order possible and set aside the extras for future use. You can get a massive order of color posters for cheaper than it would’ve taken to do two orders. Really, it comes down to planning ahead to what you’re going to need later on rather than just what you need at this moment.
Ah, the horrors of planning ahead. I swear a lot of people seem to fear this concept as if it were a virus. They live so thoroughly in the moment without any care for what tomorrow holds.
If you want to save your cash, then you need to know about these kinds of things and get the proper sized order.
Now, as for the time investment I mentioned earlier, the other great thing about posters is your ability to go yourself and put them up at various locations. You don’t have to pay to mail them out to a bunch of different people when you can just go yourself and have them at specific locations.
It might not be the fastest way you can get those posters up, but it will get them up, and the only thing you will have lost is time and a little bit of gas—or just walk if gas prices are getting you down.
Welcome to the world of inexpensive marketing. It isn’t the most entertaining thing, but it still works.
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