Marketing Ideas

1.       Keep it interesting.  Obviously, your readers are not going to like your newsletters much if you throw in a bunch of junk material.  Make sure you use fresh and interesting content in each and every newsletter printing campaign that you send out. 

2.       Write short articles.  While all of your newsletter content must be interesting, it also should be short.  The simple fact is that most people have very short attention spans, especially when it comes to advertising literature.  Write short, interesting articles that your readers can digest quickly.

3.       Use some interesting visuals.  As important as the words are within your newsletters, the visuals are just as important.  Add some visually stimulating images that will attract the readers.  Be careful not to overdo it, though.  Too many images will simply overwhelm your readers.

4.       Organize your newsletters.  Make sure you design your newsletters in an organized format.  Use headings and subheadings, lines and bulleted lists.  Keep everything structured.  If you allow your content to look disorganized, it will confuse your readers and make you look unprofessional.

5.       Utilize lists.  Bulleted lists are easy for the reader to see and read.  If you can put some of your content into list form, it will really stand out to your readers.

6.       Offer free advice.  If you can add in some advice for your customers, and make it relate to your company in some way, your newsletters will be more effective.  People like to read things that help them improve some area of their lives.  This is especially true if you can offer money making advice.  That is always in demand.

7.       Make white space your friend.  A lot of businesses try to fill up every millimeter of available space when they design their newsletters.  Do not make this mistake.  White space is what makes the pages readable, so do not be afraid to leave plenty of white space in there.  Leave some room between all of the portions of your newsletters, and it will be much easier to read.

8.       Calendars are nice.  If you can add some type of calendar to your newsletter, it will make it more useful for your readers.  If you write a monthly newsletter, simply throw in a month-long calendar and list business related events on it.  Many of your readers will use the calendar for their own purposes, meaning your newsletter will be looked at quite often.

9.       Don’t forget the offers.  Every one of your newsletter issues should include some kind of benefit for your readers.  Include a special offer or a coupon or something that will make reading the newsletter worth their while.