Tuesday
01Jul2008
Things to Consider When Designing and Printing Marketing Collateral
Tuesday, July 1, 2008 at 06:43PM
Promotional items of every type and variety can be seen at trade shows. These days, attendees of trade shows expect their schwag at each booth visited. Many business owners do not put sufficient thought into which items they select. Oftentimes, they end up picking whatever is cheapest. This proves to be a mistake.
The first consideration is durability. If you give an item which only last a few days, then you are spending far more per time viewed as opposed to an item which sticks around for a year. You should think of it in terms of a billboard. Which is more valuable, a billboard which will be up for a year or one which comes down after three days? This obvious answer is ignored by those purchasing promotional items.
Items which are displayed out in the public are great choices. A tee shirt or baseball cap are salient examples. The wearer essentially becomes a walking advertisement for you. Close attention must be paid to quality and wording. A torn and frayed tee shirt does not convey the branding message you desire.
Color is very important. Psychologists have derived a quick guide to color selection. Blue is good for men in general while pink is obviously good for women. Those in the healthcare industry should receive white. Orange is perfect for construction, building or safety. Green being the color of money suits bankers and others in finance. Techies like gray. Who knows why?
Next time you are purchasing promotional items put sufficient thought into your selection. It can often be the difference between wasted marketing expenses versus high advertising ROI.
The first consideration is durability. If you give an item which only last a few days, then you are spending far more per time viewed as opposed to an item which sticks around for a year. You should think of it in terms of a billboard. Which is more valuable, a billboard which will be up for a year or one which comes down after three days? This obvious answer is ignored by those purchasing promotional items.
Items which are displayed out in the public are great choices. A tee shirt or baseball cap are salient examples. The wearer essentially becomes a walking advertisement for you. Close attention must be paid to quality and wording. A torn and frayed tee shirt does not convey the branding message you desire.
Color is very important. Psychologists have derived a quick guide to color selection. Blue is good for men in general while pink is obviously good for women. Those in the healthcare industry should receive white. Orange is perfect for construction, building or safety. Green being the color of money suits bankers and others in finance. Techies like gray. Who knows why?
Next time you are purchasing promotional items put sufficient thought into your selection. It can often be the difference between wasted marketing expenses versus high advertising ROI.
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