Thursday
12Jun2008
How to Get Your Brand Heard
Thursday, June 12, 2008 at 01:34AM
You have decided to start your own small business. You'll be selling a product or service emanating from your true passion, whatever that may be. Let's assume that it is golf. The market for "golf" is quite large. However, it includes many smaller facets. They range from golf travel, to analysis and ratings of equipment, to sellers of the clubs themselves.
Within the overall golf market there are many niche markets. As a small new business it is advised to select one of these niches for your focus. Let's assume you select the small niche of golf in California. This allows for much greater targeting of your audience.
You are now ready to build your brand. What color scheme would most appeal to California golfers? What would be an appropriate corporate logo? The knowledge of who your audience is enables you to effectively research and answer these questions.
Once you have finished creating the perfect brand and associated sales copy the work has only begun. You must then get your message in front of your audience. Studies have shown that it takes over ten exposures for a new brand to stick in a consumer's mind.
You have many tools for publicizing your brand. Many operate exclusively online. Others take advantage of all avenues including advertising flyers. Flyer printing can often prove to be surprisingly cost effective. Creative marketers have discovered an endless array of possible ways to increase brand awareness.
The reputation of your brand in the marketplace must be protected at all costs. This is done by treating both your customers and employees fairly and with respect. Happy customers and employees translate to happy sales figures.
Within the overall golf market there are many niche markets. As a small new business it is advised to select one of these niches for your focus. Let's assume you select the small niche of golf in California. This allows for much greater targeting of your audience.
You are now ready to build your brand. What color scheme would most appeal to California golfers? What would be an appropriate corporate logo? The knowledge of who your audience is enables you to effectively research and answer these questions.
Once you have finished creating the perfect brand and associated sales copy the work has only begun. You must then get your message in front of your audience. Studies have shown that it takes over ten exposures for a new brand to stick in a consumer's mind.
You have many tools for publicizing your brand. Many operate exclusively online. Others take advantage of all avenues including advertising flyers. Flyer printing can often prove to be surprisingly cost effective. Creative marketers have discovered an endless array of possible ways to increase brand awareness.
The reputation of your brand in the marketplace must be protected at all costs. This is done by treating both your customers and employees fairly and with respect. Happy customers and employees translate to happy sales figures.
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