How To Be An Effective Distraction

Any direct mail postcard marketing is going to have a lot of competition. I would hope all businesses would realize that they aren't alone.

My mail pile has plenty of different advertisements in it. Some of them I take the time to pick them up and read through what they have to say, and others get dumped right in the trash. What's different between them?

The ones I pick up have the right kind of designs, layouts, and colors. They scream out to be seen and I oblige them. The companies that accept they have a lot of competition and do their best to stand out among them are the ones I'm going to look at.

Put some serious thought to your postcard printing before you send them out. Is it appropriately attention grabbing? Will it stand out in a pile of postcards?

If you don't put enough thought I'll probably be throwing it in the trashcan.