Letting Your Customer’s Get to Know You

I don’t fly very often, but when I do, the airline I choose to fly with is always a very important decision. Most of the flights I’ve been on have ranged from one to three hours, and a three hour flight, stuck in a plane where I’m completely dependent upon the service being provided to me, can be a scary experience if I don’t already know I’m going to get good service. I think a plane ride is a perfect example of the importance of good service because I am, quite literally, unable to leave once that plane takes off. I’m at their mercy.

I always research an airline before I bother booking a flight for this very reason. I look over whatever promotional flyers they’ve sent me or what their brochures look like to get a good feel for the type of service I’ll be getting. And once I know a place is good, I like to read their newsletters to make sure nothing has changed within the company and I’ll still have just as good of a flight the next time I go. This applies to every kind of service industry, and the sooner companies realize how important it is to let me know what kind of people they have working for them the more willing I’ll be to give them a try. Too bad more companies don’t realize this.