Tuesday
26Feb2008
Your Circle Of Trust – How Can You Benefit From It?
Tuesday, February 26, 2008 at 03:59PM
Networking is all about creating solid relationships not only with businesses that have the same target market as yours, but also to build connections that can help you fulfill mutual needs. It also helps to have a circle that can act as a one stop shop where your clients and prospects can go to satisfy their own needs and wants.
Having a circle means one client can satisfy several other businesses in addition to your company. For example, if you’re a business card printing company, all the members of your circle can benefit with even one client. When a client needs to have his or her business cards printed, as a commercial printer you’ll need the help of a paper supplier, ink supplier, equipment manufacturer, graphic designer, color separator, photographer, artist, etc. If all these professionals are already in your circle, you’ll more likely get to satisfy all the needs of your client in one go.
That is why a smart business owner would seek out the experts in their fields to form working relationships with them. Having professionals and experts in your roster would mean a great deal of credibility and trust your clients will bestow upon you.
It also means identifying other businesses that would be a good source of referrals for your company. Who among the many businesses in your field are related to your kind of service but is not a competitor? Forming a relationship with these companies is a good way to get referrals from their clients regularly.
Having a circle means one client can satisfy several other businesses in addition to your company. For example, if you’re a business card printing company, all the members of your circle can benefit with even one client. When a client needs to have his or her business cards printed, as a commercial printer you’ll need the help of a paper supplier, ink supplier, equipment manufacturer, graphic designer, color separator, photographer, artist, etc. If all these professionals are already in your circle, you’ll more likely get to satisfy all the needs of your client in one go.
That is why a smart business owner would seek out the experts in their fields to form working relationships with them. Having professionals and experts in your roster would mean a great deal of credibility and trust your clients will bestow upon you.
It also means identifying other businesses that would be a good source of referrals for your company. Who among the many businesses in your field are related to your kind of service but is not a competitor? Forming a relationship with these companies is a good way to get referrals from their clients regularly.
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